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Lucidus Launches Wills Insurance Website

The insurance website focuses on the personal touch

Lucidus has completed the new Wills Insurance website (http://www.willsinsurance.com). The website presents an updated corporate identity and is built on a content management system that will facilitate the company's ability to share information about insurance and take requests for insurance quotes.

Wills Insurance website The website project also involved the following:

  • Development of a user-friendly system that dynamically assigns staff contact information to be displayed on selected pages. This allows customers to know which agent to contact, and how. This creates for the website the personal touch that is integral to Wills Insurance.
  • Creation of an online form that sends an email to Wills Insurance requesting an insurance estimate, and giving some basic information about the type of insurance needed.
  • Writing new text for the Wills Insurance website. Text was written to communicate the message and personality of Wills Insurance, then it was optimized for the search engines.


Wills Insurance was very pleased with their new website. "The staff at Lucidus was easy to work with.  They produced our site in a timely, professional manner and we are delighted with the results!" said Pete Donavan, owner of Wills Insurance.

Wills Insurance, has been providing insurance coverage to businesses, families, and individuals since 1915. The staff at Wills Insurance knows and understands the insurance needs of their Bennington, Vermont community. They work with a client's unique needs, provide prompt service, and make it a priority to be available to customers. Wills Insurance has an outstanding knowledge of insurance and delivers service that puts the client first.

Lucidus is an internet strategy, development and hosting firm that provides innovative website solutions, from simple "brochure" websites to the most complex software applications. For further information, please access the Lucidus website at www.lucidus.net. Lucidus Corporation is located in Keene, New Hampshire, and has branch offices in Miami and Las Vegas.