Captured Light Studio, Communicators Group and Lucidus
share 2007 Cedarcrest Center Champion Award

Three companies that make up the Marketshare Alliance have been chosen as this year’s recipient of the annual Champion Award, for “going above and beyond” to help children at Cedarcrest Center for Childern with Disabilities. The Marketshare Alliance is a partnership of local marketing communication firms Captured Light Studio, Communicators Group, and Lucidus Corporation.

During the past eighteen months, Captured Light Studio President John Snowdon enlisted his partners at Communicators Group and Lucidus Corporation to collaborate on a pro-bono basis toward the creation of a suite of marketing tools for Cedarcrest Center, a home and school for children with complex medical and developmental disabilities.

The result is a new brand identity, logo and image for Cedarcrest Center developed by Communicators Group; a heartwarming video about Cedarcrest produced by Captured Light Studio; and a dynamic new Web site created by Lucidus Corp. that allows Cedarcrest to manage content updates, has a section for making contributions, and provides site traffic analytics.

According to Cathy Gray, president and CEO of Cedarcrest Center, her organization was extremely grateful for the gift of expertise and talent. “We have received wonderful feedback from family members, referral sources and those seeking employment since the site, brand identity materials and video were introduced,” said Gray. “The work has far exceeded our hopes and expectations."

Captured Light’s John Snowdon expressed his delight at contributing to such a worthwhile cause. “Personally, I have always had a soft spot for the children at Cedarcrest,” said Snowdon, ”and the utmost respect for the work everyone on the staff does to ensure the children are loved and cared for in a nurturing environment. On behalf of my partners in the Marketshare Alliance, I can say we’re proud to have helped position Cedarcrest Center for the future success it deserves. Coordinating with our partners allowed us to tap the talents of bonafide experts in their fields to produce a cohesive total package with a consistent look and message for Cedarcrest.”

Formed in 2005, the MarketShare Alliance is made up of Captured Light Studio, a corporate video production company; Lucidus Corporation, an Internet development firm; and Communicators Group, a full service brand strategy and marketing firm. Please access the Cedarcrest Center website at www.cedarcrest4kids.org. Both Cedarcrest Center for Children with Disabilities and Lucidus Corporation are located in Keene, New Hampshire. Lucidus also has branch offices in Miami and Las Vegas.